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What is the know like trust factor?

  Riddle me this. What is KLT? If you’re new to business you are probably new to this concept. KLT stands for the “Know-Like-Trust” factor. This is something you need to be aware of and leverage when starting and growing your coaching business. It says that if any of the three components (know, like, or trust) are missing, your potential client will not sign up with you. Spend a few minutes reflecting on your own experiences. Have you ever happily purchased from a business or a business person that you didn’t like? When you go out shopping, I bet you usually go to your favourite stores first, especially the shops where they know you, and you know them. Notice too...

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Don't be the world's best kept secret

  Are you the world’s best-kept secret? You know that you should be getting out more.  Talking to people.  Telling them what you do.  Building up your network.  Asking people if they would like to get together and learn how coaching can help them. So, you bite the bullet and sign up for a live networking event.  But as the day gets closer, you become more and more nervous.  The inner critical voice in your head asks: “What will you say?  Why would anyone care?  Who do you think you are?  You can’t really help anyone!” As your fear grows you finally say to yourself, “I’m not going.  I just can’t do this!” And so, you don’t go.  And nothing...

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How to squeeze the most out of your day

  A couple of days ago I sent an email and asked, “what do you the most need help with right now for your business?” First, I have to say THANK YOU, I heard back from a ton of you! Your input is so helpful. Today’s email answers one of the themes that was showing up. You said: “I need help to get it all done. I juggle so many roles in my life, it’s hard to find time to grow my business.” Follow this four-step process daily. It’s quick and highly actionable.   Step 1: Do a brain dump Each evening before you get ready for bed do a complete brain dump in your journal of all the things...

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There Is Power In Consistency

  I believe there is power in commitment, and that when we take small steady steps it’s way more effective than taking one big leap and then waiting for days or weeks to take the next. Give yourself permission to take action before you feel ready, so you can avoid falling into the trap of perpetually “getting ready.” Consistent daily action yields results.  I found this story inspirational. It describes how Jerry Seinfeld started in comedy as recalled by interviewer Brad Isaac. Jerry explained the way to be a better comic was to create better jokes. The way to create better jokes was to write every day. But his advice was better than that! He had a gem of a...

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Use Play to Spark Creativity: A Recipe

  Adults need to play almost as much as kids. Spending time in casual play will spark your creative ideas, help you chill out and you will find that you are so much more resilient to manage the tough stuff. Being immersed in play really gets the flow of energy moving in your body and your life I hosted a seminar for a group of professional women some time ago. We talked about leading with emotional intelligence and avoiding burn out. I had brought some props with me to use for easy stress reduction hints. My Sanity Saving Play Dough was by far the best part of the event. When I handed it out, they visibly relaxed and smiled. Each...

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