How to Price Your Coaching Services When You Keep Talking Yourself Out of Charging More You keep telling yourself you'll raise your rates soon. When you have more clients. More testimonials. More confidence. But soon keeps moving. And that's the whole problem. How to price coaching services isn't really a math question. For most coaches, it's a belief question. The number you charge reflects what you think you've earned the right to ask for. And that belief, not your experience, is what's keeping your prices low. I'm Candy Motzek, a PCC coach for coaches. I've worked with hundreds of coaches on their businesses. Undercharging is one of the most common patterns I see. And it almost never has anything to...
Career Change to Coaching: How Lori Candela Found Her Niche by Getting Closer to What Mattered Most people plan the financial side of retirement. Very few plan the rest. That gap is exactly where Lori Candela does her best work. In this episode of She Coaches Coaches, Candy sits down with Lori Candela, certified professional retirement coach and founder of Retiring on Purpose. Lori brings more than 30 years of experience in coaching, leadership development, and career transition. Her own path to retirement coaching - a career change to coaching that took 15 years of intentional planning - is a model for any professional thinking about what's next. How Lori Made Her Career Change to Coaching Lori spent years as...
Coaching Business Mindset: Stop Disappointing Yourself to Avoid Disappointing Everyone Else You have been choosing everyone else so long you've forgotten how to choose yourself. And you've been calling it purpose. In this episode of She Coaches Coaches, Candy Motzek sits down with Shelly McClintock - founder of Pioneer Together and a coach with 30 years of experience spanning human services, trauma-informed care, nonprofit leadership, and psychology. Shelly has lived this journey herself. The overgiving. The performing. The life that imploded when the pattern stopped working. And the slow, powerful work of building something real on the other side. Why Overgiving Isn't Dedication - It's a Pattern Here's the thing about overgiving that most people miss: it works. For a...
Coaching Niche Confusion Isn't a Clarity Problem. Here's What It Actually Is. You've rewritten your niche more times than you can count. You've narrowed it. Widened it. Workshopped it. Maybe hired someone to help you position it. And it still doesn't feel right. If you've been treating coaching niche confusion as a strategy problem, this is going to land differently. Most coaches who can't settle on a niche aren't confused. They know exactly who they want to work with. What they haven't done is say it out loud in public. Because saying it out loud means owning it. And owning it means being seen. That's not a clarity problem. That's a courage problem. I've worked with hundreds of coaches on...
If you've been avoiding your numbers, feeling sick when you look at your bank account, or just not thinking about money at all because it makes you too anxious - this is the episode that explains why. In this conversation on She Coaches Coaches, Candy Motzek sits down with JD Rose, Financial Well-Being Coach and creator of the Whole Money Method. She Coaches Coaches reaches listeners in more than 127 countries, and this is one of the most grounded and practical money conversations Candy has brought to the show. JD draws on 25 years spanning therapeutic bodywork, health and business coaching, and financial well-being. She helps women feel clear, confident, and genuinely at peace with money. And she starts...
