One Conversation Can Change Your Entire Business Ep 439 When coaches tell me they need more clients, their brain usually goes big. "I need more followers." "I need more visibility." "I need to reach more people." I want to challenge that assumption in this post. What if you don't need more people? What if you need deeper connection with the right people? Why depth matters more than reach Views, followers, downloads, impressions, reach: all numbers that tell us how many people might have seen something. None of them tell us whether someone trusts you, would refer you, or remembers what you do. Coaching is a trust business. People aren't buying a widget, they're choosing a human being. Those decisions aren't...
What If You Never Ran Out of Ideas Again? Ep 438 It's Monday morning. You've got your coffee. You open LinkedIn. And that little box is sitting there asking, "What do you want to talk about?" And your brain says, "Absolutely nothing." Content creation has become one of the strangest jobs we've accidentally handed coaches. Most of us didn't become coaches because we dreamed of becoming content creators. We became coaches because we wanted to coach. But the problem isn't that you don't have enough ideas. It's where you're looking for them. Ask a different question Most coaches look inside for content. They sit at the laptop and ask, "What do I know? What can I teach? What haven't I...
Why Thoughtful Coaches Win Ep 437 If the phrase "work the room" makes you want to leave the room, you're not alone, and it doesn't mean you're bad at building a business. It might mean you've been handed the wrong method. A lot of the coaches I work with came to coaching after successful careers as physicians, engineers, corporate leaders, and consultants. They're thoughtful. They're good with people. They love a meaningful conversation. And then they're told that building a coaching business means networking events three nights a week, posting on social media every day, and asking friends and family for referrals. There's nothing wrong with any of that, if it works for you. But it's not the only way....
The Future Belongs to Coaches Who Listen Better Ep 436 I want to talk about AI. But probably not in the way you're expecting. I'm not going to give you a list of the ten AI tools every coach needs. I'm not going to tell you AI is going to replace coaches. And I'm definitely not going to tell you to ignore it and hope it goes away. I use AI, and I think it's a genuinely useful tool. But I've been thinking about a more important question: what becomes more valuable when everyone has access to it? Abundance changes value Creating content used to take real time: a blank page, a first draft, an edit, a rewrite. Now you...
What 115 Coaches Taught Me About Getting Clients Ep 447 Recently, I was invited to speak at a marketing event for coaches. As I prepared my talk, I realized it was something my podcast listeners needed to hear too. In this episode, I share that talk in full: What 115 Coaches Taught Me About Getting Clients. It starts with a question I could not stop thinking about: why are so many good, trained, capable coaches still struggling to sign enough clients? To find out, I surveyed 115 coaches across 10 countries. The results were sobering: 69% had fewer than five paying clients, 85% had ten or fewer, and nearly 90% said they wanted more clients and more income, regardless of...
