About Me
Business Coach for Coaches Who Want to Build a Successful Coaching Business
I’m Candy Motzek, CPCC, PCC. I’m a business coach for coaches, mentor coach, author, and host of the She Coaches Coaches podcast.
I work primarily with two kinds of coaches.
New coaches who are ready to turn their coaching skills into a real business. I help them get clear about who they help and how to describe what they do, create their first offer, get their business off the ground, and sign their first clients.
And skilled coaches who know they’re good at what they do, but don’t have the consistent client flow they want. I help them create a simpler, more reliable way to generate the right conversations, make offers, and sign clients consistently.
They may be at different stages, but they often have something important in common.
They don’t need more information about coaching. They need help turning their ability to coach into a business that works.
And I believe you can do that without spending your life creating content, chasing followers, or becoming someone you’re not to sell coaching.
My approach is simple.
Get clear about who you help and how you help them. Create an offer that solves a real problem. Have more meaningful conversations. Coach. Make genuine offers. Pay attention to what works. Then build from there.
I believe a successful coaching business can be both profitable and feel like yours.
And I know how important that is because I didn’t start out knowing how to build one either.
Ready to Move Your Coaching Business Forward?
If you’d like my help, you don’t need to read another thing first.
Or, if you’d rather start on your own, choose the free training that fits where you are now:
New coach?
Get the free training that will help you get your coaching business off the ground, create your first offer and start signing clients.
START THE FREE NEW COACH TRAINING
Already a skilled coach but want clients more consistently?
Watch the free Consistent Client Method and learn my relationship-based approach to creating more of the right conversations, opportunities, and clients.
WATCH THE CONSISTENT CLIENT METHOD
I Was a Good Coach Who Had No Idea How to Sign Clients
In 2014, I had a successful corporate career.
I was an engineer and senior leader. I was smart, capable, and ambitious. On paper, everything looked great.
But on the inside, something was missing.
I dove headfirst into personal development and discovered coaching. I loved it.
So I trained as a coach and graduated with a shiny new coaching credential.
And then I discovered something my coach training hadn’t prepared me for.
Being a good coach didn’t mean I knew how to build a successful coaching business.
I had coaching skills.
But I didn’t know how to find clients.
I didn’t know what to offer.
I wasn’t sure how to describe what I did in a way that would make someone want to work with me.
And I certainly didn’t know how to turn this thing I loved into a real business.
Eventually, I made the decision to leave my corporate career and go all in on coaching.
That’s when figuring out how to build a business became very real.
For someone who was used to being successful, it was humbling to realize how much I didn’t know.
So I did what I knew how to do.
I learned.
I experimented.
I invested thousands of dollars and hundreds of hours trying things, getting things wrong, learning what worked, and gradually figuring out how to build a successful coaching business.
And along the way, I discovered something that still shapes how I teach coaches today:
Building a successful coaching business doesn’t have to mean becoming a full-time marketer.
I Help Coaches at Two Important Stages of Business
You’re a New Coach, and You Want to Get Your Business Off the Ground
You know you want to coach.
What you’re less certain about is how to turn that into a business.
Who exactly do you help?
How do you describe what you do?
What should you offer?
How do you find people to coach?
And how do you get those first paying clients?
This is where I help you simplify.
We’ll get you clear enough about your niche and message to start talking to people. We’ll create a simple first offer. And we’ll focus on getting you into real conversations and real coaching instead of spending months building a business behind the scenes.
You don’t need to have everything figured out before you begin.
You need enough clarity to begin.
You’re a Skilled Coach, and You Want Clients More Consistently
You already know you can coach.
You may have had some wonderful clients. You may get referrals. You may even have periods when business feels great.
But it’s inconsistent.
One month you’re busy. The next, you’re wondering where the next client will come from.
This is a different problem.
You don’t need to go back to the beginning.
We look at what’s actually preventing consistency.
Are you having enough qualified conversations?
Are enough people discovering your work?
Are you making enough offers?
Is your message clear?
Do you have a reliable way of turning your expertise and relationships into opportunities?
Then we build a client acquisition approach you can actually repeat.
The goal isn’t more marketing for the sake of marketing. It’s a reliable flow of the right conversations, opportunities, and clients.
What I’ve Learned About Getting Coaching Clients
I’ve spent years coaching and mentoring coaches and studying what actually helps coaching businesses grow.
I’m a Professional Certified Coach (PCC), and I’ve hosted She Coaches Coaches for more than six years, with more than 400 episodes devoted to coaching, confidence, and building a successful coaching business.
I’ve also conducted original research into what’s really happening inside coaching businesses.
In my State of Coaching Businesses 2025 research, 115 coaches from 10 countries participated. 69% had five or fewer clients, and 88% said they wanted more clients or income over the following 12 months.
But what interested me most was what coaches said was actually working.
Relationships and referrals.
Speaking and podcasting.
Direct conversations.
Human connection.
It confirmed something I’ve seen repeatedly in my own business and with my clients.
Most coaches don’t need an endless supply of new marketing tactics. They need to know what will actually move their business forward and do enough of it to create results.
Your Coaching Business Doesn’t Have to Look Like Everyone Else’s
I don’t believe there is one perfect formula for building a coaching business.
Some coaches love being visible on social media.
Others would happily never post again.
Some want a small boutique practice filled with private clients.
Others want groups, speaking, research, podcasting, partnerships or thought leadership to become part of their business.
The business has to fit the person building it.
That’s why I don’t start by handing you someone else’s formula.
We look at you.
Your strengths.
The people you most want to help.
What you’ve already tried.
What’s working.
What’s getting in the way.
And what you actually want your business and life to look like.
Then we figure out the simplest path forward.
What Happens When We Work Together
My clients don’t need another person telling them to post more.
They need clarity about what will actually move their business forward now.
For a new coach, that might mean clarifying your niche, learning to describe what you do, creating your first offer, and signing your first clients.
For a skilled coach, it might mean identifying why client acquisition is inconsistent and creating a more reliable way to generate conversations, opportunities, and clients.
In either case, we focus on the work that actually moves the business.
Not more busywork.
Not more preparation.
Not more marketing simply because someone on the internet told you that you should be doing it.
The right next steps for your business.
“I’m excited about where my business is going. I’m making progress, and it’s helpful to know that I’m not doing it on my own. I’ve done more since we started working together 2 weeks ago than I’ve done in the past 2 years.”
KR
“Candy is not only a one-of-a-kind business coach but also a true mentor who genuinely cares about her clients’ success. Thanks to her, I now have the confidence, clarity, and tools to take my coaching business to the next level, and I can’t recommend her highly enough!”
SS
“Candy is a pleasure to work with. She has a wealth of knowledge and is beaming with energy. She has a passion for what she does and strives to see you, her client, succeed. At the end of our calls, I always loved how she left me with concrete information. If you are in a position to take your coaching business to the next level, I recommend you reach out to Candy. Together you can set out clear action plans.”
DS
“I knew that I wanted to create my own coaching practice, but I was totally overwhelmed by the steps needed to move forward. By taking part in her comprehensive program and individualized coaching, I was able to establish a successful coaching practice. The program gave me the boost and confidence I needed to develop clientele and create signature coaching packages.”
JC
Want My Help Building Your Coaching Business?
If you’re a new coach who wants to get your business off the ground and sign your first clients, I can help.
And if you’re already a skilled coach but you’re tired of wondering where your next client will come from, I can help you build more consistency.
You don’t need to know exactly what’s getting in the way before you contact me.
That’s part of what we’ll figure out together.
Don’t want to wait? Book a call with me.
Or start with the free training that’s right for you:
New coach:
START THE FREE NEW COACH TRAINING]
Skilled coach who wants more consistent clients:
WATCH THE CONSISTENT CLIENT METHOD