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Do's and Don'ts For Coaches Ep:021

Hey friends,

Welcome to Episode 21 of She Coaches Coaches. I’m so glad you’re here.  

If you’re listening to this when it’s released it’s the Christmas season of one of the weirdest years in recent history. Life is different, we have the pandemic and most of us are far more separated from friends and family than we’ve ever been. 

I could try to give you a lovely spin on it, but truthfully my mood changes throughout the week. Sometimes I’m doing well and managing my emotions and outlook well and other times, I’m sad and ill at ease. 

I guess that you are in this too. I hope you’re doing well given our current circumstance. If you are having a tough time. If you’re sad, lonely, depressed, frustrated and you need help I will put a graphic in the episode notes of the 1-800 numbers you can call to get some mental health support. If you want someone to talk to, send me a note and I’ll email you back. I’ll put my email address in the episode notes too – I read every single email personally.

You may be listening to this when we’re passed the pandemic. Who knows exactly when that might be, we’ll take it a day at a time. Just know that you’re part of the She Coaches Coaches community and we’ll take it together.

Today’s episode is part 3, the final my 3-part series about some dos and don’ts for new coaches that I want to share with you. 

In the past couple of episodes, I’ve explained why brand-new coaches don’t need a website, why you shouldn’t rush to quit your job and my vision for coaching in the future and why every coach needs a coach 

Today, I’ll tell you one more do and don’t. and then I encourage you to think about it for yourself. Where do you agree or disagree? 

You’re probably new to coaching and there is a lot of conflicting advice out there on social media and the internet. Don’t just assume that all of that advice from the “gurus” is true for you.

Today’s Do and Don’t are:

Don’t: Don’t assume that people know what coaching is or how a coach can help them

Do: Awareness, self-acceptance and gratitude are business superpowers

Let’s talk about each of these. I’m going to start with the Don’t

Don’t #3: Don’t assume that people know what coaching is or how a coach can help them

Most, people have heard the term coach. But many have never had a coach or even experienced a coaching session. 

If you’re a new fresh out of training you’ve just spent a bunch of time with people who use coach lingo. Concepts like fulfilment and finding your life purpose. You might be used to hearing others say things like 

How does it resonate with you? 

How do you feel around this? 

What emotions are you experiencing right now?

How do you want to be in your life? 

Balance the being and doing?  

Live by your core values. 

I’m living authentically and my life purpose is …..

This may be your experience, but most people, even the ones who have heard of a life coach or a personal development coach, think it’s something like this:

  1. A sports coach – yelling at you to keep going, get tough, hustle harder. What doesn’t kill you will make you stronger. Here’s the strategy, run exactly this pattern when the quarterback yells these numbers
  1. A Tony Robbins persona. Stand tall talk big, emote. Speak powerfully and use the affirmation “I am powerful.” Stand up, use your body and yell to get your energy up?
  1. Someone who tells you what to do. They might say, ok, the next time you’re faced with this choice. Do this, then this, do XYZ.

It helps when you can explain what coaching is in a simple practical easily understandable manner. This way they will understand it’s not complicated and that you can help them.

For example, a coach helps you get more of what you want and less of what you don’t want. 


A coach helps you learn how your brain works so you can get different results.


A coach helps you become aware of your patterns so you can create the life you want.

 Do #3: Acceptance, self-acceptance and gratitude are business superpowers 

These are not three aspects that we normally associate with business.

Acceptance, self-acceptance and gratitude. They sound nice but are they something to mix in with business.

Well, let’s look at it together. Your emotions drive the vibe in your business. 

For each of us, one of our biggest motivating factors is to feel validated or accepted. You want to know that you matter. That what you say, think and do matters to someone else. This creates connection and when your clients feel that vibe coming from you, their coach they are drawn to it. 

No one wants to coach someone who is bummed out, pessimistic, and fatalistic. And I know that you want to become a coach to have an impact and help people live a more fulfilling life. 

Acceptance of others and self-acceptance feel welcoming. It’s like you’ve thrown out the welcome mat. People will flock to you. 

When you, the coach, consciously cultivate the feeling of gratitude for the large and small things in your life you are magnetic. Not only will you enjoy everything in your life so much more, but the result will also be that your clients feel it too. 

That feeling of appreciation creates a safe and secure space for your people to talk about their life, to open up, share and from this grow.

Your clients want to coach with someone who feels good to be around. Think about what it’s like to go to a party. The person with the grumpy face and demeanor is never as attractive to get to know as someone who is open welcoming and happy within themselves.

People want to be coached by someone who accepts themselves and others and is filled with gratitude for life.

I hope you join me again next week.

Now, before we wrap it up! I want to tell you about a gift I offer to all my listeners. It’s my free resource library, an online vault filled with content I created to help you grow and become a coach. I call it The Coaches Online Business Academy and here’s how it works.  

When you sign up for your free account, you get immediate access to all of my free resources and yeah there’s a lot of them, and it keeps growing every month! You can dive into my ‘narrow down your niche’ quiz. Then jump into the 5-day video training to kickstart your coaching business. There are a whole bunch of PDF guides and checklists. Including 147 proven coaching niches, a checklist for what you need to know as a brand-new coach and ideas for where to find paying clients ….plus more.  

Like I said, each month I add more free resources and you’ll get notified as soon as I load them. It makes me happy to share this with you. It’s one of the ways I support my community and support the growth of coaching. 

All you have to do, is go to the episode description or the show notes and click on the link to sign up today. And that’s it.

I’ll talk to you next week

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