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Your Big Why Ep: 015

Episode 15: Why Do You Want To Be A Coach?


 Hey Friends, How are you? I’m glad you’re here and welcome to Episode 15.  

Life has been pretty quiet here around our house. It feels like we’re getting nicely settled in for the winter. The days are getting shorter and shorter and it seems like not too long ago when I’d come outside to my little she shed for my morning meditation the sun would be up, the birds singing and the day had begun. Now, it’s dark and cool. We don’t get that cold of weather where I live but it is cool, and we get a ton of rain.  

Hope you are well and that your friends and family are staying healthy and taking good care of each other. 

Today’s episode centres on a question. Why do you want to be a coach? 

I’m asking because when you discover your bigger reason behind why you want to be a coach it helps you weather the tough times. 

Many of you will have seen Simon Sinek’s Ted Talk. Start with Why? If you haven’t seen or if its been a while since you have watched it I’d encourage you to watch it again and refresh your memory. 

I’ve popped the link into the Episode Notes. Can you believe it that Ted Talk is eleven years old now. Wow I can’t believe it’s been around that long and so far it has 7.9 million views. 

He talks about the golden circle. Imagine a dart board with three circles. The centre circle is entitled “why”, the middle is labelled “how” and the other circle is “what”. 

Now for us, coaches the "what" is coaching. 

The how is your method and tools that you use to coach people. Maybe you use mindfulness, maybe you use The Model to help people see why they’re getting the results they have right now and how to change that. The coaching school I went to, used the Co-Active Model, it’s a framework that reminds us that all people are naturally creative resourceful and whole and given space, powerful questions, curiosity and intentional they will figure out what they want and transform their life. 

The centre circle is the Why. The purpose behind why you’re coaching in the first place. The purpose of your coaching business. Why coaching? Why you? and Why are you a coach? 

Don’t skip over these questions, ponder them over and over. There is no right answer, there are many answers and the deeper you respond the more connected you will be to your Why. 

Simon’s premise is that all inspired leaders, businesses and I would say coaches act from the inside circle out. They act from their Why. 

Why is this important? Well building a business, becoming a coach, attracting clients is hard. I wish I could tell you that it’s a breeze, but I’ve never met an entrepreneur yet who had it easy. 

We see successful coaches all the time and admire them. What we don’t see are their struggles, we don’t see their beta programs flop or the time they did a training and no one showed up.  But they kept going anyway. 

When you are in touch with your why, then you can lean on it as a reminder that what you’re doing is more important than that one disappointment. This is meaningful and life changing work.  It’s your stake in the ground. 

Yes, you will get discouraged and you will be disappointed. But when you’re in touch with your Why – you won’t give up so easily because you know beyond a shadow of a doubt there is a larger purpose behind what you’re doing. 

You’re making the world a better place. You’re helping people overcome challenges. You’re supporting clients to create a life that they want, to have better relationships with themselves and others. When we help our clients reach a goal or create a life of meaningful success we change the world. 

This is my Why. I believe that coaching changes the world and that the work I do is life changing and meaningful. There are too many people living a hollow unsatisfied life. They are looking for help. Coaches can be that help. 

When you Start With Your Why, you create the extra strength to keep going when times are tough. You can do hard things…and your mission is important. 

Simon Sinek goes on to say, people don’t buy what you do, they buy why you do it. And I would add when you buy why you do it then you will be inspired to stick with it no matter what and to be the coach that rocks the world. 

When you buy why you are a coach, then your clients and potential clients will be inspired to hire you, it will just feel right, and that’s how you change the world one client at a time and build an amazing coaching practice. 

Hey, I wanted to let you know next week we’re going to talk about the 4 different types of action plus I’m going to give you some tips to make it easier to get the results you want. 

So that’s it for today friends. But don’t leave yet! I want to tell you about a gift I offer to all my listeners. It’s my free resource library, an online vault filled with content I created to help you grow and become a coach.  I call it The Coaches Online Business Academy and here’s how it works. 

When you sign up for your free account, you get immediate access to all of my free resources and yeah there’s a lot of them, and it keeps growing every month! You can dive into my ‘narrow down your niche’ quiz. Then jump into the 5-day video training to kickstart your coaching business. There are a whole bunch of PDF guides and checklists. Including 147 proven coaching niches, a checklist for what you need to know as a brand-new coach and ideas for where to find paying clients ….plus more.  

Like I said, each month I add more free resources and you’ll get notified as soon as I load them.  It really makes me happy to share this with you. It’s one of the ways I support my community and support the growth of coaching. 

All you have to do, is go to the episode description or the show notes and click on the link to sign up today. And that’s it I’ll talk to you next week.  

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Correction: This episode refers to "The Model." I'd like to rectify any errors or omissions by giving proper attribution and credit to the originators, Dr. Albert Ellis, who formulated REBT (Rational Emotive Behavior Therapy), and Dr. Aaron Beck, who incorporated it into CBT (Cognitive Behavioral Therapy). "The Model" and references to CTFAR should be more accurately referred to as "The CBT Model." CBT is a widely recognized and effective approach that helps individuals understand how their thought processes impact their daily lives.


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