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How to Get Powerful Testimonials


The Significance of Powerful Testimonials (And Some Ways Even New Coaches Can Get Them Right)


When you’re building a coaching business one of the best ways to demonstrate the value you’ve given to your clients is through testimonials.

I know that some coaches are hesitant to ask for a testimonial. New coaches can be embarrassed to ask for feedback. They are worried that it seems self-serving to ask for an endorsement or they might be nervous that the client didn’t get a lot of value.  It’s pretty common for new coaches to doubt their abilities.

Coaches are generous and kind people who really want to help their clients.  They often have problems asking in return. But it’s a skill, like any other that you grow when you’re growing your practice. 

A testimonial does a few things:

  • Gives you feedback on your coaching. Lets you know what worked well for your client and what areas you can improve.
  • Gives social proof to potential clients that you can, and will, help them too.
  • Gives evidence that you are a trustworthy professional

Here are a few questions and answers I commonly hear from new coaches on this topic:

Question: Do I have to wait until the coaching engagement is finished?

You may wonder when is the right time to ask for a testimonial. The short answer is any time. You can ask for input after even one session.

The Significance of Powerful Testimonials (And Some Ways Even New Coaches Can Get Them Right)


Question: How do I gather testimonials if I’m a brand new coach just starting out? 

As a new coach, you still can get testimonials. Remember, every client (in fact every person) wants to know the answer to these three questions:

  • Did you hear me?
  • Did you see me?
  • Did what I say matter to you?

Because these are integral questions to being human, no matter where you are in your coaching journey, you are offering a valuable service.

Just by listening to your client and asking them a few questions so they can move forward and become more fulfilled you have added immense value to them

I recommend new coaches ask practice clients after each session.  You don’t need to wait for many coaching sessions to ask for some input. Here are some ways you can word your request.  Copy any of these questions if they help you feel more comfortable

  • Did you get more clarity on your path? 
  • Are you comfortable with your next steps?
  • What do you think you’ll be able to do now?
  • How has this discussion benefited you today?
  • What did coaching help you understand?

Question:  Won’t my clients think I’m self-serving if I ask for a testimonial?

Testimonials are a standard component on a coach’s website. So, if you’re a new coach, you can rest assured that the vast majority of coaches ask for feedback, it’s common practice. Once you’ve done it a few times it will become second nature and you won’t feel nervous

I recommend that you ask every client for feedback about how coaching has improved their life.

Question: What’s the best way to ask for a testimonial?

You can either ask them at the end of the session, using the sample questions I gave you above or if you prefer you can send an email and ask for feedback. If you don’t know what to say here are some options for you to try.

Option A:  Use these 5 Questions at the close of a coaching engagement:

  1. How did you feel before we started coaching?
  2. Why did you feel that way?
  3. How did coaching help you change?
  4. What are some big wins that occurred as a result of coaching?
  5. Describe your life now.

Option B: To easily gather feedback anytime during a coaching relationship. send this note:

Can I ask for your input, please?
I'm working on a personal challenge. 
Can you give me input into what you see as my top 3 qualities as a coach? 

I promise you will be deeply touched by what your clients tell you.

Question: What do I do with the testimonials once I get them?

First, read them and absorb the message.

Second, select the messages that would most closely resonate with your Ideal Client and use the most powerful snippets.

Third, whenever you’re feeling a little down or discouraged re-read what your clients have written, it’s guaranteed to make you feel better.

Fourth, use the feedback to improve your coaching.


Now it’s time to start gathering your testimonials. By highlighting the powerful stories about your service, you’re creating an effective tool to get prospects to trust your brand.

My goal is to help you, in any way I can, to grow your business.

How’s it going? Is it everything you hoped it would be? If you’re feeling confused, discouraged or you just want to reach your goal faster, schedule a complimentary Clarity Session with me HERE


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