How to Get Coaching Clients: A Practical Guide to Finding Clients Consistently

You've signed coaching clients before.

Maybe they've come through referrals.

A former colleague hired you.

You posted something at exactly the right time, and someone reached out.

You know people will pay you to coach them.

But there's still a problem.

You don't know where the next client is coming from.

One month feels great. The next month, your calendar is suddenly quieter than you'd like.

So you start looking for the answer.

Maybe I should post more.

Maybe I need to grow my email list.

Maybe I should start a podcast.

Maybe I should guest on more podcasts.

Maybe I need a webinar.

Maybe I should write a book.

Maybe I need a funnel.

Maybe …

And before long, getting coaching clients consistently has turned into an enormous marketing project.

I don't think it needs to be.

In fact, I think trying to do too many things can be part of the problem.

There are many legitimate ways to build a successful coaching business. You could write an excellent book, become a regular podcast guest, speak frequently, build a strong referral network, create a large audience, or become known for your content.

Any of those could work.

You don't need all of them.

You need one smart, repeatable way to get in front of the right people, have genuine conversations, understand what they need, build trust, and create opportunities to invite them to work with you.

One of the best ways I've found to do that is through what I call a Discovery Project.

It doesn't require a huge audience.

It doesn't require you to post every day.

And you don't have to wait until the market considers you an authority before you begin.

You can start creating the conversations now.

And, if you do it well, the same work that creates those conversations can help you become an authority in the market you serve.

Quick Answer: How Do You Get Coaching Clients Consistently?

To get coaching clients consistently, choose a repeatable way to create meaningful conversations with the kinds of people you want to coach. Learn what they actually want help with, make your offer clear, and invite people to work with you when there's a genuine fit.

You don't need to use every marketing strategy available.

One practical approach is a Discovery Project, where you research an important question with your target market through surveys and one-to-one conversations. Those conversations help you build relationships, validate your offer, understand your clients more deeply, create opportunities to make offers, and develop original insights that build your authority.

The goal isn't to find more things to do.

It's to create a client-getting method you can actually repeat.

Key Takeaways

If you want to get coaching clients more consistently, here's what I want you to remember:

·         You don't need every client-getting strategy. Books, podcasts, speaking, referrals, social media, SEO, and email can all work. You need a method you will use consistently.

·         Working on your business isn't necessarily creating clients. Track the activities that create opportunities, especially invitations, meaningful conversations, and offers.

·         Coaching is a high-trust purchase. Relationships, referrals, and real conversations give people an opportunity to experience you and decide whether they trust you.

·         A Discovery Project gives you a reason to talk with the people you want to serve. You aren't waiting for them to discover you.

·         Research improves your offer. You hear what potential clients actually want, the language they use and what matters enough for them to seek help.

·         You don't need a huge audience. You can build relationships with your market while conducting the project.

·         A research conversation isn't a disguised sales call. Do the research you promised. When there's a genuine fit, a simple invitation can be enough.

·         The research can become an authority asset. Your findings can become a report, masterclass, podcast topic, presentation, article, or other original body of work.

·         Consistency is easier to diagnose when you measure the right things. Invitations → Conversations → Offers → Clients.

·         You don't need more marketing activity. You need enough of the right activity, repeated.

Table of Contents

Why is it so hard to get coaching clients consistently?

What does the 2026 Coaching Business Growth Survey tell us?

Where do coaching clients actually come from?

Do you need lots of marketing strategies to get clients?

What is a Discovery Project?

Why does a Discovery Project work for coaches?

How does a Discovery Project help you get coaching clients?

Does this actually work? Two real examples

How do you turn a research conversation into a coaching client?

Do you need a big audience to make this work?

How does research help you become an authority?

How do you know why you're not getting enough clients?

What should you track each week?

What if your conversations aren't becoming clients?

Can you get coaching clients without constantly posting on social media?

How do you start?

Frequently asked questions

1. Why Is It So Hard to Get Coaching Clients Consistently?

When coaches tell me they're struggling to get clients, they're rarely doing nothing.

Usually, they're doing a lot.

They've built a course.

Written a book.

Contributed to a collaborative book.

Created a funnel.

Worked on their website.

Posted on social media.

Sent emails.

Created lead magnets.

Thought deeply about their business.

These things take time, effort, care, and attention.

Sometimes coaches are doing a lot, but they are not giving any one strategy enough time to gain traction and build momentum. They build a course, do one small launch, get results that are less exciting than they hoped, and instead of refining the offer and launching again, they move on to something else. Then something else. They are working hard, but every time they jump to a new idea, they reset the clock.

But then I ask different questions.

How many people did you actually invite?

How many meaningful conversations did you have this month?

How many clear offers did you make?

Sometimes the answers are surprisingly small.

Working on your coaching business isn't the same as creating clients

This is one of the most useful distinctions I've learned to make.

You can spend an entire week working on your business without creating a single new opportunity for someone to become your client.

That doesn't mean the work was useless.

Your website can matter.

Your book can matter.

Your podcast can matter.

Your emails can matter.

But thinking about your business and improving your business are different from deliberately creating opportunities for clients.

I've done this too.

Years ago, I created an online course.

It was a good course. I put an enormous amount of work into it. I created webinars and did a couple of full launches.

At the time, I thought I was building a scalable way to sell my work.

In hindsight, I can see something else.

I hoped I could sign clients without having to get uncomfortable and personally invite someone to work with me.

The course gave me distance.

I could build.

Write.

Create.

Improve.

Launch.

All legitimate work.

But it also allowed me to avoid something much more vulnerable.

Looking at another person and saying:

"I'm a coach. Would you like some help with that?"

Because they could say no.

Avoidance can look a lot like productivity

That's why this is so difficult to spot.

Avoiding client-getting activities doesn't always look like procrastination.

Sometimes it looks like working incredibly hard.

So when you're wondering why your client pipeline isn't more consistent, don't only ask:

How much marketing did I do?

Ask:

How many genuine opportunities did I create for someone to become a client?

That's a different question.

2. What Does the 2026 Coaching Business Growth Survey Tell Us?

One of the things that surprised me most about the 2026 Coaching Business Growth Survey was how many well-qualified coaches were working with very few clients.

These weren't necessarily people who lacked training.

Many had credentials and considerable education.

And yet:

69% were working with five or fewer clients.

85% were working with ten or fewer clients.

And the number that really caught my attention:

88% said they wanted more clients and income over the next 12 months.

That is an enormous percentage of coaches saying essentially the same thing:

I want more clients.

For me, that reinforced an important distinction.

Being qualified to coach and knowing how to create a steady flow of coaching clients are different skills.

More coaching education doesn't automatically solve a client-acquisition problem.

You have to learn how to create clients too.

3. Where Do Coaching Clients Actually Come From?

When we looked at what coaches reported was helping them get clients, relationships and referrals mattered.

So did direct conversations, speaking, and podcasting.

There's something connecting those activities.

Human connection.

That makes sense to me.

Coaching is a high-trust purchase

When someone hires you as a coach, they're agreeing to have repeated conversations with you about something important.

Their business.

Career.

Leadership.

Confidence.

Relationships.

Health.

Life.

They want to feel heard.

They want to feel understood.

They want to know that you understand where they're coming from.

And they want to know that you're the kind of person they'd actually enjoy having multiple conversations with.

A website can communicate credibility.

Content can demonstrate your thinking.

But a genuine conversation allows someone to experience you.

That matters in coaching.

Referrals add another layer of trust

When someone says:

"You should talk to my coach."

they aren't simply passing along a name.

They're putting some of their own reputation behind the recommendation.

They're saying:

"I trust this person enough to introduce you."

That borrowed trust can be incredibly powerful.

So relationships matter.

Referrals matter.

Conversations matter.

The question becomes:

How can you deliberately create more of those opportunities instead of waiting for them to happen?

4. Do You Need Lots of Marketing Strategies to Get Coaching Clients?

No.

There are dozens of ways to get coaching clients.

You can build a referral network.

Write a book.

Speak.

Guest on podcasts.

Build an email list.

Host webinars.

Network.

Create a YouTube channel.

Improve your SEO.

Post on LinkedIn.

Develop strategic partnerships.

Any of those could become an effective client-getting strategy.

But you don't need to do them all.

And trying to do everything can become part of the problem.

Monday you're creating LinkedIn content.

Tuesday you're working on your funnel.

Wednesday you're pitching podcasts.

Thursday you're planning YouTube.

Friday you're wondering why you still don't have enough clients.

You don't need more ways to get clients. You need one way you're willing to do consistently.

And yes, if you're creative or an excellent problem solver, you may get bored using the same client-acquisition system. There is always another idea to explore. But if the method you're using is working and you're signing clients, don't underestimate how satisfying the result actually is. You're doing impactful, meaningful work, helping real people and getting paid well to do it. That's ultimately more useful than continually inventing new ways to market the business. Give a good strategy enough time to work. Refine it. Get better at it. Let it build momentum.

Ideally, choose a method that does more than one job.

That's where a Discovery Project becomes interesting.

5. What Is a Discovery Project?

A Discovery Project is a focused research project that helps you learn directly from the people you want to serve while building relationships, authority and opportunities for coaching clients.

You choose a specific group of people and an important problem, question or issue you want to understand.

Then you go to the source.

You ask them.

A project might include a short survey and individual research conversations with some of the people who participate.

At a high level:

Choose an important question → Invite people to participate → Gather insights → Have deeper conversations → Identify patterns → Share what you learn → Continue the relationships

This is genuine research.

It isn't a trick for getting people onto sales calls.

You're there to listen.

You're trying to understand:

What are people experiencing?

What are they struggling with?

What have they already tried?

What do they want instead?

How do they describe the problem?

What matters enough that they want it to change?

But while you're doing that, something else is happening.

You're talking with exactly the kinds of people your coaching business exists to serve.

6. Why Does a Discovery Project Work So Well for Coaches?

Because one focused activity can do several jobs.

Instead of treating market research, networking, client acquisition, content creation and authority building as five separate projects, you connect them.

It creates real conversations

You're not waiting for people to discover you.

You have a genuine reason to reach out.

It gives you market intelligence

You hear what your potential clients actually think instead of trying to imagine it from your desk.

It strengthens your offer

You discover whether the problem you're helping people solve is something they genuinely want help with.

It gives you better messaging

You hear the exact words people use to describe what they want, what frustrates them and what they've tried.

It creates client opportunities

Some conversations reveal a genuine match between what someone needs and what you do.

It builds authority

As you gather information and notice patterns, you develop original insights you can share with the market.

That's a lot of leverage from one piece of work.

7. How Does a Discovery Project Help You Get Coaching Clients?

The most immediate benefit is simple.

It creates conversations.

And this is where I want to distinguish a real conversation from online activity that can feel similar.

A like isn't a conversation.

A follower isn't a conversation.

Three superficial DMs aren't necessarily a meaningful conversation.

A real conversation might be:

A research interview.

A genuine networking conversation.

A referral conversation.

A meaningful one-to-one discussion.

A podcast interview.

A conversation that develops after speaking at an event.

Not every one of those people is a potential client.

That's not the point.

Real conversations allow people to know you.

They allow you to understand them.

They allow trust to develop.

And sometimes you discover that the person you're talking with has a problem you genuinely help people solve.

Now an opportunity exists that didn't exist before the conversation.

8. Does This Actually Work? Two Real Examples

I want to show you what creating conversations deliberately can look like.

Not because these numbers are guarantees.

They're not.

But because I want you to see that conversations don't have to appear randomly in your calendar.

Example 1: The 2026 Coaching Business Growth Survey

For the 2026 Coaching Business Growth Survey, I sent approximately:

115 coaches completed the survey.

I also invited participants into individual research conversations.

In less than six weeks,

57 people raised their hand to have a one-to-one conversation.

The survey gave me data.

The conversations gave me context.

I could ask follow-up questions.

Hear how coaches naturally described their challenges.

Understand what they wanted.

Notice recurring themes.

And build relationships with dozens of people in the community I serve.

I didn't wait for those conversations to happen.

I created a reason for them to happen.

Example 2: 13 conversations in four weeks

One of my clients used a similar approach in a very specific market.

She was focused on dog behavior coaching for professionals who work from home.

She sent:

250 invitations.

She received:

76 survey responses.

That's approximately a 30% response rate.

And from those responses she had:

13 individual conversations in four weeks.

Approximately 17% of survey respondents moved into a deeper conversation.

I'm not telling you that 13 conversations equal 13 clients.

They don't.

And I'm certainly not promising that if you send 250 invitations you'll get exactly the same result.

What matters is this:

She created 13 relevant conversations in one month instead of waiting and hoping 13 potential clients would somehow find her.

That's the shift.

From hoping for opportunities.

To creating them.

Want to see how I use this to create a more consistent client pipeline?

My free Consistent Client Method training walks you through the relationship-first approach I use to create more of the right conversations and turn what you learn into opportunities for clients.

I filmed this video so you can see how the process works. Watch the Free Consistent Client Method Video.

9. How Do You Turn a Research Conversation Into a Coaching Client?

First, don't turn every research conversation into a sales pitch.

If you invited someone to participate in research, do the research you promised.

Be curious.

Listen.

Ask good questions.

Let the person feel heard.

That's important ethically, and it's also simply a better way to build relationships.

But listen for fit.

Sometimes someone will tell you about a problem and you'll realize:

I help people with exactly this.

You don't need a complicated transition.

You might simply say:

"I'm a coach. Would you like some help with that?"

That's an invitation.

Not pressure.

They can say yes.

They can say no.

If they're interested, you can arrange a separate conversation to talk about how you could help and what working together would look like.

This is something I see coaches miss.

They have good conversations.

People like them.

People are interested in their work.

But they never actually create an opportunity for the person to become a client.

Don't assume someone knows you're inviting them to work with you.

Give them something clear enough to say yes or no to.

10. Do You Need a Big Audience to Make This Work?

No.

And this is one of the reasons I like this approach so much.

If you rely entirely on content marketing, you may feel as though you need to build an audience before you can get enough clients.

A Discovery Project turns that sequence around.

You build relationships with the audience while you're doing the project.

You identify people whose perspectives would be valuable.

You invite them.

Some complete the survey.

Some have conversations with you.

Some introduce you to other people.

Some follow your work afterwards.

Some attend the event where you share your findings.

Some become collaborators.

Some become referral sources.

And some may eventually become clients.

You're not waiting until 10,000 people know who you are.

You're deliberately getting to know the right people.

For a coach who doesn't want to spend her life chasing followers, that's a very different way to think about marketing.

11. How Does Research Help You Become an Authority?

This is where a Discovery Project can become much bigger than a one-time client-getting activity.

As you conduct your research, you start noticing patterns.

You hear the same frustrations.

You discover surprising differences.

You begin understanding what people have already tried.

You hear language you wouldn't have invented yourself.

Eventually, you know something about this group of people that you didn't know before.

Now you have something original to contribute.

You don't have to announce that you're an expert

I think we make authority much harder than it needs to be.

You don't need to walk into the room saying:

"I'm the expert. Listen to me."

You can walk in with curiosity.

"I've been researching this question with people in this market. Here's what I'm discovering."

That's a very different position.

You've done the work.

You have evidence.

You understand the people you're talking about.

You have something useful to say.

That's authority too.

Your research can become an authority asset

One of my clients conducted research with female physicians around emotional intelligence.

The work didn't end when the responses came in.

Her research became the foundation for a white paper.

A masterclass.

A lead magnet.

Stronger positioning.

And new material she could use to talk about the problem she had researched.

Your project might eventually become:

an original research report

a white paper

a masterclass

a keynote

a workshop

podcast topics

articles

email content

podcast pitches

collaboration opportunities

You don't have to create all of those things.

Remember the premise of this article.

You don't need to do everything.

The point is that the work you're already doing to create conversations can become an asset with a much longer life.

And that authority can create more conversations.

Which can create more opportunities.

Which can create more clients.

That's where the approach begins to compound.

12. How Do You Know Why You're Not Getting Enough Coaching Clients?

This is where I want you to stop measuring only the final result.

Of course we care about clients.

But a client is at the end of a sequence.

If you're not signing enough clients, work backwards.

Clients

How many people actually became clients?

Before that:

Offers

How many clear offers did you make?

Before that:

Conversations

How many real conversations did you have?

And before many of those conversations:

Invitations

How many people did you actually invite?

The basic path is:

Invitations → Conversations → Offers → Clients

This gives you somewhere useful to look.

If you made very few invitations, don't diagnose an offer problem yet.

If you had plenty of conversations but made no offers, you may not have a lead-generation problem.

If you're making offers and consistently hearing no, now we need to look at the people, problem, offer, messaging or sales conversation.

That's much more useful than:

"Nothing is working."

13. What Should You Track Each Week to Get Coaching Clients Consistently?

Start with four numbers:

Invitations.

Meaningful conversations.

Offers.

Clients.

You can track many more metrics later if they're useful.

But these four numbers tell a story.

Suppose you spent ten hours on marketing this week.

That sounds productive.

But what happened?

Did you create 12 social posts and have zero conversations?

Did you spend five hours rewriting your website and make no offers?

Or did you invite 15 relevant people into your research, have four meaningful conversations, and make two appropriate offers?

Those are very different weeks.

You cannot control exactly how many people say yes.

You can take responsibility for creating enough opportunities for yes to become possible.

14. What If Your Conversations Aren't Becoming Coaching Clients?

Don't immediately throw away the strategy and go looking for another one.

Diagnose.

Are you talking to the right people?

You can have wonderful conversations with people who are never going to need your coaching.

Does the problem actually matter to them?

Your offer may solve something you're fascinated by but your potential clients don't care enough about to invest in.

That's one reason research is so useful.

Is your offer clear?

Can someone understand what you help with and what could be different after working with you?

Have people actually seen the offer?

Having it on your website doesn't mean people saw it.

Mentioning it once doesn't mean they understood it.

People skim.

People miss things.

People may need to encounter a clear message multiple times before they're ready to act.

Is the next step obvious?

Should they book a call?

Apply?

Reply?

Message you?

Tell them.

Are you actually making an offer?

This matters more than you might think.

There's a difference between:

"I do some coaching around that."

and:

"That's something I help my clients with. Would you like to talk about how I could help you?"

One is information.

The other is an invitation.

15. Can You Get Coaching Clients Without Constantly Posting on Social Media?

Yes.

Social media can support your coaching business.

It does not have to be your client-getting system.

You can get clients through:

Relationships.

Referrals.

Research conversations.

Networking.

Speaking.

Podcasting.

Strategic partnerships.

Direct invitations.

And yes, content.

The difference is that you're not depending on a platform's algorithm to decide whether enough of the right people see you this week.

Your Discovery Project can also give you much better things to talk about when you do use social media.

Instead of waking up thinking:

What should I post today?

You have original insights from real conversations.

You have patterns.

Questions.

Stories.

Research.

Opinions.

Now content becomes an extension of work you're already doing rather than another giant marketing obligation.

If you want more detail, listen to this episode about how to sign coaching clients without social media.

16. How Do You Start Getting Coaching Clients This Way?

Keep the first step smaller than you think.

You don't need to build the entire authority platform before you begin.

Start by asking:

Who do I want to understand better?

Choose a specific group of people you genuinely want to work with.

What do I want to learn?

Choose a question or problem that's relevant to both them and the coaching work you want to become known for.

Who could I invite?

Start identifying actual human beings.

Not an imaginary audience.

People.

Create a simple way to gather information

A focused survey can give you a useful starting point.

Invite people into deeper conversations

Some of your most useful insights will come from what happens after the survey question.

Ask.

Listen.

Get curious.

Pay attention to what you're learning

What patterns keep appearing?

What language are people using?

What do they really want?

What surprised you?

What do you now understand that you didn't understand before?

Make an offer when there's a genuine fit

Don't manufacture one.

Don't hide from one either.

If someone wants help with something you genuinely help people do, give them the opportunity to continue the conversation.

Then repeat.

That's the beginning.

Not another giant marketing machine.

A focused project that creates conversations, learning, relationships, and opportunities.

And something you can actually do.

Frequently Asked Questions About Getting Coaching Clients Consistently

How do coaches get clients consistently?

Coaches get clients consistently by having a repeatable way to create relationships and conversations with potential clients, making clear offers when there's a genuine fit, and repeating the activities that create those opportunities rather than constantly changing marketing strategies.

What is the best way to get coaching clients?

There isn't one best method for every coach. Referrals, speaking, podcasting, books, networking, email, content, and other strategies can all work. One method I recommend is a Discovery Project because it combines conversations, market research, relationship building, client opportunities, and authority building in one focused activity.

What is a Discovery Project for coaches?

A Discovery Project is focused research with the people you want to serve. It typically uses surveys and one-to-one conversations to help you understand their problems and goals while building relationships and original insights that can lead to stronger offers, authority, and client opportunities.

Why can’t I just do 20-minute coffee chats instead of a discovery project?

You can. Genuine coffee chats can be a great way to build relationships, learn about people, and create opportunities for referrals or clients.

The difference is that a Discovery Project gives those conversations a shared purpose and a structure that compounds over time.

If you have 20 unrelated coffee chats, you may have 20 interesting conversations.

If you have 20 conversations with people in the same market about the same important issue, you begin to see patterns. You hear recurring problems. You learn the language people use. You discover what they've already tried and what they actually want.

You can use those insights to improve your offer and messaging. And because you're gathering information around one focused question, those conversations can eventually become something bigger: a report, white paper, masterclass, presentation, or another authority asset.

So I don't think the choice is coffee chats or a Discovery Project.

A 20-minute coffee chat can actually be one of your Discovery Project conversations.

The difference is intention.

Instead of having 20 disconnected conversations, you're creating 20 conversations that build on each other.

You get the relationship-building benefits of a coffee chat while also creating market intelligence, client opportunities, and a body of original knowledge you can become known for.

How can I get coaching clients without social media?

Use relationship-based strategies such as referrals, research conversations, networking, speaking, podcast guesting, strategic partnerships, and direct invitations. Social media can support these activities, but you do not need to depend on daily posting to get coaching clients.

Do I need a large audience to get coaching clients?

No. You need enough of the right people to know what you do and enough opportunities for genuine conversations. A smaller number of relevant relationships can be more valuable to a coaching business than a large audience that has little connection to your work.

How many conversations does it take to get a coaching client?

There is no universal conversion number. Your results depend on who you're speaking with, the problem you solve, your offer, pricing, trust, and other factors. Track your own invitations, conversations, offers, and clients so you can establish your actual conversion patterns.

How do I get coaching clients without sounding salesy?

Listen first. If someone describes a problem you genuinely help people solve, make a clear invitation. Something as simple as, "I'm a coach. Would you like some help with that?" can create an opportunity without pressure.

Why am I getting interest but no coaching clients?

Look at the path from interest to purchase. Are you talking to the right people? Is your offer relevant and clear? Have people seen it enough to understand it? Is the next step obvious? And are you actually making a direct offer rather than hoping people figure out that they can hire you?

What if I'm still trying to get my first coaching clients?

If you haven't yet signed your first few clients, you don't need to build this entire system yet. Your first job is to get coaching experience, make simple offers, and learn from your first clients.

I wrote this essential guide on How to Sign Your First Coaching Clients here.

How do I start a coaching business before worrying about consistent clients?

Start with the fundamentals. Learn how to coach, choose a good-enough niche, create a simple offer, set up a way to meet, schedule, and get paid, and begin coaching real people.

Learn more about how to start a coaching business here. 

You Don't Need Another 17 Ways to Get Coaching Clients

If you've already signed coaching clients, you have important evidence.

People will pay you to coach them.

Now you need to make that less accidental.

You could build a successful client pipeline through a book.

You could become a sought-after speaker.

You could guest on podcasts every week.

You could build a large audience.

You could become brilliant at referrals.

There are many ways.

But you don't need every way.

You need one way that works and that you're willing to keep doing.

That's why I like the Discovery Project so much.

It gives you something you can actually do.

Invite people.

Ask good questions.

Have real conversations.

Listen.

Learn.

Make offers when there's a fit.

Then use what you've learned to become increasingly useful, visible, and known in the market you serve.

You're creating opportunities for clients today while building the authority that can make future opportunities easier to create.

That's a much calmer way to build a coaching business than constantly asking:

What marketing strategy should I try next?

Ready to Create a More Consistent Flow of Coaching Clients?

If you're a good coach who has signed clients before but you're tired of wondering where the next one is coming from, watch my free Consistent Client Method training.

I'll show you the relationship-first approach I use to create meaningful conversations, understand what potential clients actually want, and build a more consistent path to paying clients without depending on constant social media posting.

Learn more about how to create Consistent Clients here.

About Candy Motzek, PCC

Candy Motzek is a business and mindset coach for coaches, author of Nail Your Niche, and host of the She Coaches Coaches podcast.

After years as an engineer and senior corporate leader, Candy left corporate and built a successful coaching business. Today, she helps smart, experienced coaches move beyond inconsistent marketing and build profitable coaching businesses through clear positioning, genuine conversations, strong coaching, and relationship-based client acquisition.

Learn more about Candy here.