What 115 Coaches Told Me About Growing a Coaching Business in 2025
Growing a coaching business in 2025 feels both exciting and overwhelming. You are skilled. you care deeply about doing meaningful work. and you want to help people in an authentic way. Yet so many coaches still feel invisible, behind, or unsure about where to focus their time and energy.
I recently surveyed 115 real coaches from around the world. Coaches at all different stages of business. new, emerging, and established. I wanted to understand what is truly happening in the coaching industry right now and what is helping coaches grow more quickly and sustainably.
In this article, I am sharing the biggest insights from the 2025 Global Coaching Business Survey. These insights are practical, grounding, and encouraging. They will help you see that you are not alone and that you absolutely can build a successful coaching business in a simple, focused, and aligned way.
Coaches Are Working Hard… and Still Feeling Behind
Most coaches in the survey have invested heavily in their training and coaching skills. They care deeply about the work they do. Yet many of them still feel like they are missing something. They feel invisible. or inconsistent. or unsure if they are doing the right things.
This is not a personal problem. It is a shared experience.
Visibility Matters More Than Ever
One of the strongest patterns was around visibility. Coaches are posting. sharing. trying new platforms. and experimenting with content. But very few feel confident that their visibility efforts are actually working.
The key is not more volume.
It is not louder content.
It is not being everywhere.
The key is having the right message in the right places, consistently.
Time Is the Number One Constraint
Almost every coach said they did not have enough time. Many are juggling full-time jobs. families. life responsibilities. and the desire to build a meaningful business. The “you should be everywhere” advice only adds stress and confusion.
Simplification is now the path to growth.
Marketing Has Shifted
What worked a few years ago is not working the same way today. Audiences are more thoughtful and more discerning. Coaches are realizing they need to focus on trust, clarity, and genuine leadership.
Buyers want depth. not noise. They want to know you understand their world and their struggles. They want to feel seen.
Coaches Don’t Need More Information. They Need Clarity
This is the number one message from the survey.
Coaches do not need another strategy. or another long to do list. They want to know where to focus. what actually works. and what to stop doing.
Clarity creates momentum.
Confusion creates hesitation.
Want to See the Full Findings?
If this resonates and you want to see the complete patterns, charts, and insights, I invite you to sign up to get the full 2025 Insights Report and the masterclass replay.
The replay walks you through what is working right now for coaches in Q4 of 2025. You will see where clients are coming from. which strategies are giving real results. and where coaches are unintentionally wasting time.
You do not have to guess.
You do not have to figure it out alone.
Sign up to get the Insights Report and the masterclass replay >>> LINK
You will feel so much clearer about your next step.
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