Create a Coaching Offer That Sells Itself (Without Overthinking It)

If you’ve been spinning your wheels trying to figure out your first coaching package, you’re not alone. Most new coaches get stuck here — either undercharging, staying too vague, or making things way too complicated.

The good news? You don’t need a 12-module program or a 50-page workbook to get started. What you need is a simple, clear, high-value package that I call a Boutique Starter Offer.

Here’s how to create one.

The 3 Common Mistakes to Avoid

Mistake #1: Undercharging
Pricing too low doesn’t make it easier to get clients; it often makes it harder. When you undercharge, clients don’t take it seriously, and you risk burning out. People equate price with value.

Mistake #2: Vague Outcomes
“Life coaching” or “helping people feel better” is too fuzzy. Clients want clarity. They’re asking: What problem will this solve for me? If your offer doesn’t clearly state the transformation, it feels like a gamble.

Mistake #3: Overcomplicating
Adding endless bonuses, resources, and logistics only makes it harder to sell and harder to deliver. Simplicity is your friend, especially in the beginning.

The 3 Elements of a Boutique Starter Offer

Element 1: A Clear Promise
Your client should know exactly what they’re getting.

• Instead of: “I’ll help you feel better about life.”
• Try: “I’ll help you feel confident giving feedback as a new manager” or “I’ll help you reclaim 2 hours a week as a busy mom.”

Element 2: A Defined Structure
Give your clients something concrete to commit to.

• Package your coaching into 4–6 sessions, 45–60 minutes each.
• This creates a safe container for the work, making it easy for clients to say yes.

Element 3: Aligned Pricing
Here’s where most coaches get stuck. Yes, choose a price that feels like a stretch but still believable to you — often $500–$1,500 for a starter offer.

But go deeper: think about the long-term value of working with you.

• If you’re a career coach and your client lands a promotion faster, the financial return is enormous.
• If you’re a confidence coach and your client learns to stand up, speak out, and go for what they want, that’s life-changing.

Pricing isn’t just about hours for dollars. It’s about the transformation and the ripple effect it creates for months and years to come.

Final Thoughts

Creating your first coaching offer doesn’t have to feel overwhelming. Keep it simple:

• Avoid undercharging, vagueness, and overcomplication.
• Build your Boutique Starter Offer with a clear promise, a defined structure, and pricing that reflects the true value of the transformation.

When you do this, your offer feels good to sell and even better to deliver.

🎁 Grab my free guide: Your First Offer Playbook