Episode 237 Unlock Your Impact: A New Approach to Marketing for Mission-Driven Coaches with Sophie Lechner

Episode Description:

Join us for an intimate conversation with Sophie Lechner, LinkedIn coach turned author, as she reveals the journey behind her new book "Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing." Perfect for coaches looking to expand their impact, this episode explores how to transform your coaching expertise into a book while staying true to your mission. Sophie shares invaluable insights about reframing marketing for mission-driven entrepreneurs and explains why focusing on impact rather than metrics leads to more authentic business growth.

Episode Highlights:

1. How Sophie discovered a deeper marketing philosophy while coaching entrepreneurs on LinkedIn

2. The mindset shift that helps coaches embrace marketing: treating your audience like they're already clients

3. Why mission-driven entrepreneurs need to focus on impact metrics instead of just financial goals

4. The unexpected benefits of deep analysis and codifying your coaching methodology

5. How writing a book can help you step more fully into your expertise and mission

6. The importance of patience and iteration in developing your core message

7. Why helping people before they become paying clients aligns with a coach's mission

8. The transformation from hating marketing to seeing it as an extension of your coaching work

Featured on This Show:

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Read The Book: Unlock Your Impact, The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing by Sophie Lechner

Sophie Lechner

Sophie is a speaker, author and business coach. She helps mission-driven entrepreneurs bring the joy of their client work over to their marketing so they can stop chasing clients and attract them like a magnet instead. She specializes in helping them leverage LinkedIn to build relationships and spread their message. ​Her 20-year presence on LinkedIn has led to speaking engagements, podcast invitations, clients, and a Forbes interview. ​She is the creator of The MAGNET Model, a powerful framework for passionate entrepreneurs pursuing impact, income and independence.

Website: https://themagnetmodel.com

LinkedIn; https://linkedin.com/in/sophielechner

Free Gift:  https://www.themagnetmodel.com/roadmap