Episode 224: Mastering Your Brand: An Interview with Lorinda Hanson on Creating a Memorable Business Identity

Description:

Today, I sit down with Lorinda Hanson, founder of Daizy and Co, to explore the art of branding for small businesses. Lorinda shares her journey from corporate marketing to launching her own successful design firm and offers invaluable insights into how coaches and solopreneurs can create powerful, cohesive brands that stand out. Tune in to learn practical tips for developing a brand that truly represents you and resonates with your target audience.

Highlights:

 Lorinda’s Transition from Corporate to Entrepreneurship: Discover how Lorinda made the leap from a corporate job to starting her own design business, Daizy and Co.

1. The True Essence of a Brand: Learn why a brand is more than just a logo or tagline and how it encompasses the entire customer experience.
2. Key Components of Building a Brand: Understand the importance of consistency in fonts, colors, and tone to create a cohesive brand identity.
3. Starting with DIY Branding: Get practical tips for new coaches and solopreneurs on how to begin branding with limited resources.
4. When and How to Hire a Professional: Find out what to look for in a designer or branding specialist and the key questions to ask during the hiring process.
5. The Importance of Target Audience Clarity: Learn why knowing your target audience is crucial for effective branding and communication.
6. The Role of Personal Values in Branding: Explore how personal values like creativity and freedom can shape your brand and business decisions.
7. Balancing Professional and Personal Elements: See how your personal presentation on platforms like Zoom can impact your brand perception.
8. Creating a Memorable Brand Experience: Understand how every touchpoint with customers, from phone calls to website interactions, contributes to your overall brand.
9. Real-Life Success Stories: Hear about Lorinda’s satisfying moments when clients feel their brand perfectly represents them, reinforcing the power of effective branding.

Featured on This Show:

• Click here to find out how to work with me
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Lorinda Hanson

As a Graphic Designer, Web Designer and Branding Specialist, I help small businesses communicate their key messages to their target audiences with professional creative that cut through the clutter in today’s templated world.

Website: https://www.daizyandco.com

LinkedIn: https://www.linkedin.com/in/lorindahanson/