Episode 217 Relationship Marketing on LinkedIn: Strategies with Janice Porter

Episode Description:

Today, I am joined by Janice Porter, a LinkedIn strategist and relationship marketing expert. Janice shares her unique approach to using LinkedIn to build authentic connections and meaningful business relationships. We dive into the importance of a strong LinkedIn profile, the art of relationship marketing, and practical strategies for coaches and professionals to leverage LinkedIn effectively. Join us to discover how to create genuine connections in a digital age.

Highlights:

1. The Importance of a Strong LinkedIn Profile: Learn why your LinkedIn profile acts as your digital first impression and how to optimize it to attract potential clients.
2. Janice's Journey with LinkedIn: Discover how Janice transitioned from a background in teaching and corporate training to becoming a LinkedIn strategist.
3. Relationship Marketing on LinkedIn: Understand the significance of building genuine relationships on LinkedIn rather than relying solely on automation and AI.
4. Effective Follow-Up Strategies: Janice shares her approach to nurturing connections through personalized follow-ups and thoughtful engagement.
5. Building Connections through Messaging: Tips on how to start meaningful conversations in LinkedIn DMs and turn online connections into real-life relationships.
6. The Role of Content and Posting: Insights into how Janice uses content strategically on LinkedIn without the need for daily posts.
7. Using LinkedIn as a Website Alternative: For new coaches, learn how a well-crafted LinkedIn profile can serve as a surrogate website to establish your online presence.
8. Practical Tips for New LinkedIn Users: Advice for those new to LinkedIn on how to get started and make the most of the platform for their business.
9. Leveraging LinkedIn for Business Growth: How to use LinkedIn to find and connect with potential clients, strategic partners, and expand your network.

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Janice Porter

For Janice, it’s all about Relationships! She has an innate curiosity, which she has leveraged into building business relationships and teaches others how to do the same. Her passion is working with people who want to build their businesses through relationship marketing and networking – and she does that using online and offline strategies. LinkedIn training is a huge part of Janice’s business. She believes all business professionals need to have a magnetic LinkedIn profile, and that LinkedIn is THE platform for attracting new clients, strategic partners and referrals. Staying connected, and nurturing relationships comes next – and Janice shows clients how to implement a “tangible touch” follow-up system to do just that. Janice really values the friendships and business relationships she makes and when she meets someone new is always thinking: “How may I support you?”

Website: https://www.janiceporter.com/

LinkedIn; https://www.linkedin.com/in/janiceporter/

Free Gift:  7 Steps To Build Solid Business Relationships That Last (& Grow Your Business) https://www.janiceporter.com/#7Steps

Podcast: Relationship Rules