What Is The Value Of Coaching?
Hello friend, I’m so glad you’re here. Welcome to this episode of She Coaches Coaches.
I’ve been releasing a new podcast episode every single week for the past year, and I’ve covered a lot of ground.
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Ok that’s it for updates now let’s dive into today’s episode.
Back in Episode 36 we talked about some new perspectives for when you’re uncomfortable charging for coaching.
Today I’m going to go more in depth on the value of coaching.
What I mean by this is not necessarily so that you charge more for your service. Believe me, there are a lot of coaches who potentially undercharge. I see new coaches charging $10 or $20 for a coaching session because they are so eager to get a client…any client. This comes from a place of worry and lack, worrying that there aren’t enough clients in the world.
This value of coaching topic is also because I want you to understand deeply the impact that coaching can have on your client’s life and the ripple effect that it could have in the world at large.
What is the value of coaching?
What is the definition of value? It’s defined as worth, usefulness, or importance.
The part of this definition that applies here is usefulness or importance.
So how important is coaching. Is it helpful? What makes it worthwhile?
As a direct result of coaching people get more in touch with what matters to them. They realize that what they want is important. They learn to value themselves, to take their desires into account. Then they set goals to achieve more of what they want (or less of what they don’t want) and take action to fulfill the goal.
People who have a coach are more satisfied and fulfilled in their life. They learn resilience, feel better about themselves, and intentionally create much more meaningful success Who wouldn’t want that? Plus, with coaching they reach their goals faster and more easily too.
Coaches hold space, we listen, question, and reflect back the client’s perspective. It sounds simple but it’s very rare in regular conversations. This is a skill and all coaches hone that skill over time.
Everyone wants to be seen and heard. It’s one of our most basic needs…. the need to matter. And coaching fills that need.
One new thought, one new perspective can completely transform someone’s life.
This sounds all fine and dandy, but it’s a little elusive. Let’s talk about a real-life example of the value of coaching.
Let’s talk about a career coach whose client is a disgruntled employee, Mary.
The client has “had it up to here” and she is ready to quit her job. She wants a new job; she hates her work days. Every Sunday (literally half of the weekend) she grumps around the house, she dreads Monday and sometimes she even cries Sunday night for so many reasons. She’s exhausted from the constant demands and critical clients, she’s got too much work to do because the company has cut back on staff – the only problem, they may have less staff - but they still have the same amount of work to be done. Mary enjoys her co-workers well enough - but the team spends most of their time complaining about management. Mary Does. Not. Like her supervisor. The boss never has a kind word, ignores input, or criticizes her ideas and Mary has been passed over for a promotion 3 times.
Like I said she wants a new job, and she comes to coaching feeling stressed, worn down and frantic to make a change.
Mary hires a coach.
Initially the coach may help Mary learn how to manage her stress, help her source, and establish ways to support her emotional needs and keep herself physically healthy too. Job changes don’t happen overnight so the priority would be to help her get a new perspective and to feel better now in the short term before they even begin to tackle her career search.
She can begin to feel better now, she doesn’t have to wait to find a new job to feel better. This means that she will be able to do a more constructive, healthier job search because she won’t be so stressed and so much in a rush.
This alone may mean that it takes a little bit longer to change jobs, but the job she will be going for is one that is a better match for her, at a company where she’s done the research to know it’s a good place to work. This saves her from taking any old job out of desperation, and unknowingly creating an even bigger mess.
Once Mary’s worked with this coach, done the work, and eventually has moved into her new role. She will have more job satisfaction; more self satisfaction and she’ll be working in a place that is a better match.
Working with a career coach will probably also mean that her salary is aligned and since she will have probably had better negotiation skills more than likely Mary will make more money, (salary, bonuses, and benefits) than the job she left.
Because Mary worked with a career coach the results can be summarized into these 4 areas:
- More satisfaction
- Less stress
- Better fit
- More money
What is the value of these 4 things?
1. More satisfaction. Means Mary will look forward to work instead of crying on Sunday night and grumping around all day Sunday. When I say this to you, it might sound kind of glib, but think about this, she has her weekend back – this is a huge deal. And because she’s satisfied, she’ll contribute more, she’ll grow more. Think of how this could impact her relationships at home, she could be more present for her family on the weekends and evenings, she could have more fun and connection with the people that matter to her.
2. Less stress. Will lead to better sleep, less chronic health issues, less doctor visits and medications. Less stress means a longer more vibrant and healthier life. Chronic stress is a known contributor to health issues such as
- Mental health problems, such as depression, anxiety,
- Cardiovascular disease, including high blood pressure, heart attacks and strokes
- Weight gain and obesity
- Skin and hair problems such as acne, psoriasis, and eczema, and permanent hair loss
- Gastrointestinal problems, such as GERD, ulcerative colitis.
3. Better fit. Mary can feel more comfortable within the new company., true to herself, show up as herself and ultimately do more satisfying work and have more fun. I bet she’ll also have better career advancement too! Instead of being continually passed over for a promotion, a better fit might mean more mentoring, more guidance so that she is better prepared when it’s time to apply to move up.
4. More money Yes, more money. A higher salary means more choice, possibly more options and even more freedom. It could mean student debt is paid off faster, or you can qualify for a mortgage instead of being a long term renter, maybe your children can attend a better school.....it means so much more.
If you start a job at $10,000 more per year, your salary increases will also be higher so the money compounds. These raises add up year over year A 2% increase on $10,000 alone year over year adds up over the length of Mary’s career.
What is the value of Mary deciding to work with a career coach?
Everything in our lives are intertwined. If I was an actuary, I might actually be able to establish the fully monetary value of this coaching engagement.
But I don’t think we need to go there
Everything in her life will be different. She’ll make more money, be more satisfied, her health is better, her relationship (both with others and with herself) also better. I can’t think of anything that has not had the potential to improve!
The value of coaching is the potential for a completely transformed life.
Now we’ve talked about Mary and her immediate relationships, but we live in community.
The spin off is endless. Because Mary has created a more satisfying life then her friends, children, co-workers, family will all be affected by this too. Maybe it’s because she’s a role model and shows them what is possible. Maybe it’s just because she’s easier to be around.
Now extend the ripple effect, we can even take it down to the simplest chance interactions.
For example, Mary is less stressed and shares a kind word at her local coffee drive thru. This impacts the person taking the order….and they smile a little bit more warmly at the people around them and maybe they tell a joke or listen a little bit more compassionately…..and it goes on and on
The ripple effect of Mary having received coaching and choosing to change her life…could be massive.
And that is the value of coaching.
This is why coaching is important, it can change lives. Being a coach is fun and I think it’s the best career in the world. You should join us, we need more coaches there’s lots of room. I want to encourage you. So many people will benefit from having a coach just like you.
Alright that’s it for today.
I so appreciate that you’re here as part of my community and I trust that you’re applying this stuff too. And remember I want to hear from you, send me a DM with ideas for future episodes and I’ll dedicate the episode to you and give you a shout out too on social.
My clients are go-getters, and many of them wanted to become a coach for weeks, months or even years before they got started. If this is your time sign up for my free resource library. The Coaches Online Business Academy, there’s lots of free help waiting for in there right now.
The link is in the episode notes waiting for you to sign up for free.
And if you want more help, maybe you want to work more closely with me. Click the link in the episode notes to find out how to apply to work with me.
I’ll be back to talk with you next week.
Featured on The Show:
- Coaches Online Business Academy – free resource library
- Click here to learn how to apply to work with me
- Episode 36: I’m uncomfortable charging money
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